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YouTube Video Optimization: Here’s What You Need to Know
Did you know that YouTube is now the world’s second largest search engine?
It’s not just a place to hold your videos, although many brands still treat YouTube that way. In a sense, your YouTube videos are to YouTube what your website is to Google – they are your web presence on a massive search engine. It’s how people find you.
Just like your website needs to be optimized so that it shows up as high as possible in Google’s rankings, your YouTube videos – and channel – should be optimized, too. Here’s everything you need to know to make your videos easier to find. For more support or information you can follow Digital Marketing Agency in Delhi
Start with your video titles.
Not surprisingly, your video title is one of the most important keys to helping people find you on YouTube.
Titles should include keywords, but also be short, clear, and closely related to what’s actually in the video. People tend to click away quickly if a video doesn’t live up to its title, and there are literally billions of other videos they can watch instead of yours. So do your best to keep them with you by carefully choosing your titles.
In addition, titles with exact keyword matches tend to do slightly better in YouTube’s rankings. Here’s a graph from Backlinko that illustrates the relationship between keyword-rich titles and YouTube search rankings. With the help of Digital Marketing Agency in Delhi you can solve the issue.
Tag your videos.
You know that sidebar with “Suggested Videos” that pops up any time you are watching a video on YouTube? That sidebar can be a huge source of clicks for your brand videos, so you want to make sure you make it easy for YouTube to figure out what kind of content it should associate you with.
For more support or information you can go through Digital Marketing Agency in Delhi NCR